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Google Chrome Speed Challenge

We celebrated the speed of Google Chrome with Lil Yachty, Busta Rhymes and McLaren F1 driver Lando Norris.
Sector: ToolsBrand:Google
and curated creator responses were also boosted.


To further activate and engage our audience, we collaborated with TikTok star rappers Harry Mack and Baby Tate to respond to Lil Yachty's Open Verse Challenge. Busta Rhymes, of course, also joined in on the fun.

The story so far

The campaign is still running but so far the engagement metrics have exceeded our expectations and have generated:

Over 57.5 million views


1,348,102 likes and counting

Watch the campaign video below to find out why the #chromespeedchallenge is having such an impact.
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